London Reclaimed Bricks in Ryder Cup promotion

bricks from London Reclaimed Brick Merchants’ appeared this week in a promotional video ahead of the prestigious Ryder Cup international golfing tournament.

LRBM supplied the official Ryder Cup video producers with 160 Plain Gault bricks which were used to support four canvases that revealed portraits of each of Team Europe’s wildcard players.

RYDER CUP PIC

Picked specially by captain Thomas Bjorn, European Wildcard players Paul Casey, Ian Poulter, Sergio Garcia and Henrik Stenson were depicted in a dark tunnel above piles of the bricks by a hooded graffiti artist.

The video was an instant hit, gaining over 1000 likes and almost 500 retweets just hours after its release by Team Europe’s official Twitter account.

The multi-national Team Europe will take on Team USA including well-known American golfers Tiger Woods and Phil Mickelson at Le Golf National in France later this month.

 

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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