Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Payment services provider Edenred Payment Solutions (EPS) has announced the launch of a new closed-loop gift card programme for Toolstation,
The partnership provides flexible gift card processing technology supporting in-store purchase and redemption across over 590+ branches, as well as online and via the app.
Developed and launched in just eight weeks, the new gift cards give DIY enthusiasts and trade professionals total flexibility to purchase and redeem gift cards across all Toolstation touchpoints. This includes in-store across its network of over 590 UK branches, online, or through the Toolstation mobile app.
Managing director at Edenred Payment Solutions, Rehana Mitha, said: “Toolstation is the latest retailer to recognise the importance of incorporating gift cards into their customer proposition. They wanted to create a brand new programme with zero friction when their customers were using the gift card, regardless of how they choose to purchase and redeem across stores, the web and app. We are thrilled to support Toolstation with an end-to-end payment solution that promotes long-term customer loyalty while also giving rise to meaningful community and B2B initiatives in the future.”
