Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Toolstation announces it will launch a national brand advertising campaign from the August 26 to coincide with its peak trading period in September.
The campaign is designed to showcase Toolstation’s ability to help trade and expert DIY customers conquer their jobs, through its speedy click and collect service proposition.
Angela Rushforth, managing director Toolstation, said: “At Toolstation we know our customers value convenience, availability and expertise above everything else, and this campaign has been designed to demonstrate we have everything they need to conquer any job.
“Our click and collect proposition is loved by our customers, putting them in control, offering flexibility in picking up their products when it’s convenient to them, saving time and money, enabling them to get the job done in one.”
The refreshed 30 second brand ad shows a plumber arriving at a call out to an ordinary looking house. He is shown to the bathroom, where he finds a leaky aquarium featuring an unexpected resident – a Great White shark. The voiceover comments: “With click and collect from over 550 stores you can conquer any job with Toolstation.”
The integrated campaign will run on SkySports and BTSports and includes 30 second and 10 second edits for TV, 30 second radio spots on talkSPORT, digital, and social media.
