Frank Key backs Nottingham anti-knife crime campaign

A campaign to tackle the growing problem of knife crime in Nottingham is being supported by the independent builders merchant Frank Key for the sixth year.

Celebrity All Stars and Notts Police football match fundraiser


 The ‘Taken Too Soon’ campaign works with local communities to help disadvantaged young people with the aim to tackle the increasing number of knife crime incidents in and around Nottingham. Last year showed the biggest increase in knife crime in the city since pre-2011 and also revealed the spread of incidents throughout all areas of Nottingham and Nottinghamshire.


Frank Key was first involved with the Taken Too Soon campaign six years ago, donating the materials and supplies needed to renovate the changing room facilities and the clubhouse at The Inspire Stadium.


Last weekend, a charity football match took place which saw a VIP All Stars team – including Will Sharman, the hurdler who won the silver medal in the 2014 European Championships,  and 2010 Commnwealth Games gold medallist 200 metre sprinter Leon Baptiste, take on East Midlands Operational Support Service, made famous from Channel 5’s ‘Police Interceptors tv show.

L R Commonwealth hurdler Gold medallist William Sharma former gang member Kane Palmer Gold medallist 200 metre sprinter Leon Baptiste
L to R: Will Sharman, European silver medal winning hurdler, former gang member Kane Palmer and Commonwealth gold medal-winning sprinter Leon Baptiste.


Frank Key’s Group managing director, James Norton said: “ We are very proud to support Taken Too Soon and to be one of the sponsors for the fundraiser football match. We hope the money raised from this event makes a huge difference in the lives of disadvantaged youth around our city. ”    


Roger Henry, project leader for ‘Taken Too Soon’ said; “Frank Key wasted no time in donating the materials we needed to help renovate The Inspire Stadium. Having this facility has meant we’ve been able to help thousands of disengaged, underrepresented and disadvantaged young people stay away from crime and go on to lead constructive lives.


“The support of sponsors such as Frank Key will not just help to tackle serious violence and knife crime but will help organisations that provide holistic welfare support to local families and reduce unemployment.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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