Dulux Decorator Centre has introduced hundreds of new products after a widespread review of its entire product range.
As part of the Dulux Decorator Centre ‘Centred On You’ proposition, the national retailer undertook a customer research project to further understand the needs of its customers.
The market insight led the decorating specialist to introduce 500 new products across multiple categories, with new lines added from a range of suppliers in order to provide diverse options for customers.
These include specialist paints and primers from Zinsser, Blackfriar, Bollom and Thermoguard that cover interiors, woodcare, exteriors and fire protection. The range of preparation products has also been enhanced, introducing cleaning products from well-known brands including HG, Ultragrime, Zinsser and many more.
In addition, an extensive range of Dulux Decorator Centre own brand workwear is being stocked alongside Dexters workwear. There are further product reviews planned throughout 2019, to continue to enhance the customer experience for professional decorators.
John Henderson, Managing Director of Dulux Decorator Centre, says: “We are constantly trying to add value for our customers, by providing the products and services they need to ensure the best possible results every time. This is something we will continue to do to ensure we always have the right products for our customers.”