Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Claire Rotherham, founder, Out-Do Marketing
As the building materials sector continues to navigate rising costs, changing customer expectations and increasing competition, one thing has become clear: businesses that continue to invest strategically are the ones outperforming the market.
It’s a philosophy that sits at the heart of Out-Do Marketing, the Warrington-based strategic growth consultancy that has announced its continued sponsorship of the BMJ Industry Awards 2026, taking place this September at London’s Hilton Bankside.
At Out-Do, we believe the awards provide the perfect opportunity to celebrate businesses that continue to innovate, invest and raise standards across the industry.
The BMJ Awards celebrate everything that’s great about our industry; innovation, resilience, customer service and commercial success. We’re incredibly proud to support an event that recognises businesses continually raising the bar, because that’s exactly what drives us every day.
Helping Businesses Outperform
Whilst many organisations have spent recent years protecting turnover, Out-Do has been helping clients achieve something very different. By combining commercial strategy with integrated marketing expertise, the consultancy has supported clients to:
- Achieve up to double their previous year’s turnover
- Increase lead generation by up to 240%
- Significantly strengthen brand visibility and market positioning
- Successfully launch new products and enter new markets
- Increase customer acquisition, engagement and retention
- Win prestigious national industry awards
- Build stronger brands and create long-term business value
- Support strategic business growth, including successful acquisitions
Unlike traditional marketing agencies, Out-Do strategies begin with the clients rather than the marketing. Every client engagement starts with understanding commercial objectives, market opportunities, routes to market and competitive positioning before creating a bespoke growth strategy aligned directly to measurable business outcomes.
Marketing should never exist simply to look good. Every pound invested should contribute towards stronger brands, increased market share, higher turnover and better profitability. That’s the difference between marketing activity and strategic business growth.
A Different Kind of Marketing Partner
Our reputation has been built on becoming an extension of its clients’ leadership teams. From strategic planning and brand development to one off support projects such as; brochure design, PR, digital marketing, exhibitions, websites, graphic design, award submissions, customer mailers, print and sales enablement, every activity is designed to support one objective – commercial growth.
The consultancy’s impact has also been independently recognised, winning four SME News UK Enterprise Awards across three consecutive years, including Most Impactful Marketing Consultancy 2026 and Client Satisfaction Excellence Award 2026.
Almost all Out-Do Marketing’s own growth has come through referrals and recommendations, demonstrating the trust clients place in both the consultancy and the measurable results it consistently delivers.
Supporting an Industry That Never Stands Still
As sponsor of the BMJ Awards 2026, Out-Do Marketing hopes to celebrate not only the achievements of individual businesses, but also the innovation, collaboration and resilience that continue to drive the entire building materials supply chain forward.
There has never been a more important time for businesses to challenge convention, embrace innovation and invest in sustainable growth. We’re passionate about helping manufacturers and merchants unlock opportunities they didn’t think were possible. Seeing our clients grow, strengthen their market position and outperform expectations is exactly why Out-Do exists, and we’re proud to stand alongside the industry’s very best at this year’s BMJ Industry Awards.
For manufacturers, merchants and distributors looking to strengthen their market position and accelerate growth, Out-Do Marketing offers a different approach – one built on commercial strategy, measurable results and long-term partnerships.
