Geberit expands TurboFlush to “all price points”

Manufacturer Geberit has expanded its TurboFlush range in order to give retailers access to the technology at multiple price point.

TurboFlush is now available across Geberit’s Aspire and Bathroom Collections, which means greater choice for all customer groups, irrespective of their budget or design preference.

With this expansion, the manufacturer is urging bathroom retailers to ‘focus on the WC system’ following research from Geberit which showed 85% of people have felt frustrated that a toilet flush didn’t work properly.

Sophie Weston, head of marketing for Geberit, said: “We know from our research that flush performance is important to homeowners, and remains a source of anxiety for some. Yet retailers often ignore the opportunity to promote this feature, focusing on aesthetics instead.
“With TurboFlush now available at all price points, we’re giving those retailers the opportunity to focus on the flush – providing innovative technology that boosts performance, reduces cleaning effort and delivers a whisper-quiet flush, across all price points.”