Geocel powers up its packaging

Manufacturer Geocel has consolidated its sealant, adhesive and filler products, re-launching the range with new packaging

The manufacturers Contractor and Trade Mate products are now available under one distinct Geocel brand, with a new naming convention to make product selection easier.

Each product and application now incorporate its own unique colour, providing enhanced ease of product navigation and identification on the shelves.

Geocel’s products will display product attributes and project suitability on the cartridge, supporting an improved customer experience.

 A new ‘Powered by Dow’ mark will also highlight products that benefit from ‘Dow silicone inside’, recognised as world-leading silicone technology.

Senior product manager, Andrew Cummins said: “For merchants, we want to make the experience of supplying our products as easy and pleasant as possible, including offering support across the creation of assets and aiding with PoS. We know this range will be a popular one to add to your inventory list, with the added bonus of aesthetic appeal – a promise of looking good on the shelves.”