Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Selco Builders Warehouse has launched two major new initiatives, Sharp Prices and tradeREWARDS, as part of Selco’s new Sorted campaign.
Built on customer insight, the Sorted campaign, reinforces the business’s commitment to listening to the needs of the Trade.
Sharp Prices is a pricing strategy designed to monitor prices daily across a range of Selco’s core products and provide transparent, competitive pricing across every channel.
The second intitative, tradeREWARDS is built around a straightforward premise: the more you shop, the more you save. With Bronze, Silver and Gold tiers, customers earn discounts on their purchases when they maintain a minimum monthly spend. This system ensures that the business’ most loyal customers receive even greater value.
Commercial director at Selco Builders Warehouse, David Lennon, said: “Listening and responding to our customers has been at the centre of these two initiatives.
“We’ve worked alongside our customers to test and refine solutions that genuinely make a difference, supporting a key part of our economy in the local communities we serve. Together, these two initiatives form part of our new Sorted proposition, which is all about making life easier for the Trade.”
