Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
As part of an ongoing digitalisation programme the leading electrical distributor is aiming to improve the digital experience of its customers, so the new webpage can be viewed on a mobile, tablet or laptop in the same format as it appears on a PC desktop.
This new responsive set up gives people quick and easy access to more than 10,000 Rexel products, now available through click and collect within an hour or via same day delivery to many UK postcodes when an order is placed before 12 noon.
As part of the campaign to improve the user experience online the Rexel Digital Team designed three personal home pages for the website. One is for non-logged in customers, another is for cash customers and the third is for trade customers. This provides logged in customers with a more personalised experience and enables them to view relevant content. Logged in customers can also access their order history, invoice 
history and create baskets and job shopping lists that can be shared with colleagues.
Paul Bratcher, Chief Marketing Officer at Rexel, said: “The new website ensures that Rexel is ready for the new digital age. We are eager to keep developing what we offer digitally so that we can transform along with the changing requirements of the industry. We’re very proud of the same day delivery we now offer, and know it will be a great asset to our customers.”
For more information on Rexel’s services and solutions visit: www.rexel.co.uk
