PaintWell brings Kent Blaxill and Promain under one new board

A new Executive Board has been established to drive growth for the PaintWell group, bringing together the group’s Kent Blaxill, PaintWell and Promain businesses.


The PaintWell Group bought Kent Blaxill in November 2022. Keith Reville is appointed chief executive officer of Paintwell, Kent Blaxill and Promain. He joins from Rubix, the European provider of industrial products and solutions, having worked at WW, Grainger, Lebara, RS and EE. Jig Patel has been appointed chief financial officer. Previously a board member of decorating specialist Leyland SOM, his experience includes industry giants such as Grafton and Balfour Beatty. Kent Blaxill’s most recent managing director, James Park is appointed Chief Commercial Officer, responsible for crucial supplier relationships, new branch formats, brands and stock holdings and will represent Promain on the Exec Board. Dan Peacock is well-known from his leadership role at Paintwell and becomes chief sales officer with a 47 strong branch network. He will be responsible for external and internal sales teams, and will lead the fast-developing e-commerce offering.

Formerly from the Paintwell leadership team, John Ferrington extends his role to group operations director. His responsibilities include Health & Safety, facilities, supply chain and vehicles as well as managing the NBO programme as Paintwell expands further into new customer territories.

Lastly, HR and Operations Director at Kent Blaxill, Allanna Docherty is appointed chief people officer, encompassing everything from recruiting to retaining the best colleagues to further developing our employee value proposition to support the delivery of our growth plans.

Chairman, Fiona Perrin said “This is an exciting time, with the appointment of our group leadership team including exciting new talent. We are focused on growth, including opening new branches, enhancing our ranges and extending our online offer. This also means great job opportunities and follows support from our investor, Cairngorm Capital. There are great prospects ahead for innovation, growth and career development for our colleagues. We have the best team and structure in place for continued success and growth over the next decade. Our network extends from Cumbria to Kent and we aim to become the most loved independent, decorating merchant in the UK.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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