Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
The build brands of Independent Builders Merchant Group have launched a new, comprehensive landscaping brochure, designed to inspire homeowners and landscape enthusiasts, regardless of size or budget.
The guide brings together a curated selection of premium landscaping products from brands such as Digby Stone, Day Group, Brett Landscaping, Nexus, and Grange Fencing.
It’s the first time the group has presented a unified offering in this region, streamlining customer choice and unlocking sales growth potential for valued partner suppliers.
The brochure incudes key elemts such as:
- Inspiration for Every Space: From compact urban courtyards to sprawling countryside gardens, the brochure offers diverse design concepts and product applications to suit any outdoor environment.
- Budget-Friendly Solutions: Recognizing the importance of accessibility, the brochure features a range of products and design ideas to cater to various budgets, ensuring everyone can create a beautiful outdoor space.
- Showcasing Leading Brands: Featuring high-quality products from Digby Stone’s natural stone paving, Day Group’s decorative aggregates, Marshalls paving and driveway solutions, Nexus’s joining compounds, ACO’s drainage systems, and more, the brochure provides a comprehensive overview of top-tier landscaping materials.
- Visual Storytelling: High-resolution photography and detailed product descriptions bring the landscaping possibilities to life, enabling customers to visualize their projects and make informed decisions.
- Localised Branding: The brochure has been meticulously planned, producing eight versions, one for each of IBMG’s stablished build brands; ensuring a seamless and familiar experience for the valued customers who have come to know and trust their local merchant.
“We are thrilled to launch this new landscaping brochure, which is designed to inspire and empower our customers to create stunning outdoor spaces,” said Ian Kenny, marketing & ESG director at IBMG. “By bringing together the best products from our leading supplier brands, we are providing a one-stop resource for homeowners and landscape professionals seeking quality, inspiration, and value.”
The brochure will be available online and in all Grant & Stone Build, BuildIt, Fairalls, Parker & Chandlers Building Supplies branches, as well as RGB, Kent Blaxill and CRS from April 2025. Alongside the launch, the brands will be running promotional campaigns to encourage customers to visit their local branch and discover the endless possibilities for transforming outdoor spaces.
