Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Timber-frame windows are to receive a major awareness boost with the recent launch of the Wood Window Alliance and a marketing campaign.
Founding members of the alliance comprise a number of leading UK timber window companies, and the initiative is administered by the British Woodworking Federation.
The move aims to promote the environmental and quality credentials of wood as the ideal material for windows. The alliance say that both Greenpeace and WWF back wood from managed forests as the greenest choice of window material, and the alliance also point to technological advances in their manufacture, which address performance, durability and maintenance issues.
“WWA windows have been independently audited and meet a set of quality standards,” says alliance manager Ruth Soundarajah. “They meet all the relevant British Standards and UK Building Regulations for performance, wind and weather resistance, energy efficiency, and have the service life warranties.”
WWA windows carry a new brand mark, featuring heart and tree symbols, and the advertising and PR campaign uses the slogan “Wood. At the Heart of a Good Window”. Focusing on professional, trade and consumer audiences, the campaign broke this autumn, with a second push planned for the spring.
