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Keston gets ideal rebrand

Keston Boilers has launched a fresh new corporate identity that includes the words “By Ideal Boilers”, showing that the company is part of Ideal Boilers.

Keston 2020 Main grey high res

The rebrand will initially be rolled out through social media and the Keston website and be used wider from March 2020, coinciding with a new product launch. Keston’s range of Combi, System and Heat boilers and their accompanying filters will remain unchanged.

Jo Shepherd, chief marketing officer, says:  “Our research showed us that many installers are unaware that Keston is part of Ideal and that it combines all the benefits they regularly get from installing Ideal boilers with the flexibility of Twin Flue Technology. Keston’s new look starts the journey of growing that awareness, helped by including the ‘smile’ from the Ideal Boilers logo to further cement the link between the two brands.”

An additional benefit for installers is the inclusion of Keston boilers in Installer Connect, allowing them to earn points on both Ideal and Keston installations.

Keston’s original parent company was established in 1928 as a domestic and commercial heating installation and servicing operation and purchased by Ideal Boilers in 2006. Boiler production was moved to Ideal’s Hull manufacturing site in 2013 and all Keston boilers since have been designed, developed and manufactured in the UK.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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