Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Jewson is joining forces with Melanoma UK to help protect builders and its own colleagues from the dangers of skin cancer. Its ‘Hard Hat Your Skin’ campaign will see Jewson stocking Nivea sun cream nationwide, while educating and supporting trades working outdoors with a wide range of activity
According to Melanoma UK, more than 70% of skin cancers and melanomas found in the UK are the result of working outside without sun protection, with outdoor workers three times more likely to develop a melanoma than other people.
As well as stocking Nivea sun cream at all of its branches, Jewson will be donating 50p for every bottle sold to Melanoma UK which will go towards vital screening equipment. Jewson will also be carrying out a range of activities to raise awareness of the risks of skin cancer, both in branch and across social media to get customers and colleagues talking.
Melanoma UK chief executive Gill Nuttall, said: “All outdoor workers and their managers should start treating sun cream as a form of PPE, in the same way as a hard hat or safety boots would be. The fact that Jewson has started this campaign because Sean Lock talked about the masculine environment of outdoor building and not wanting to be seen as weak will make a real difference to the trade and is likely to save lives.”
Jewson marketing director, Gareth Drew, added: “We are always thinking about ways to make life better for our customers and colleagues – whether it’s through our projects that support the community, improving service in branches or offers. This is a key part of that.
“We looked into the statistics on skin cancer and were staggered. We knew we needed to do something, so we pursued a conversation with Nivea about stocking their products. At the same time, by supporting Melanoma UK with its life-changing activities, we know that we can help make a positive difference in the fight against skin cancer. Our colleagues also need to take heed, as many of them spend extended periods working outside. We’re making sure our message gets through to everyone working with us.”
