Jewson reels in sporting support for charity fishing day

Jewson colleagues in Norfolk were joined by sporting stars Jimmy Bullard and James Wade for a charity fishing day to raise money for a young boy with cerebral palsy.

Football legend Jimmy Bullard, Jewson’s official landscaping ambassador, and darts champion James Wade, who has been sponsored by Jewson since December 2025, joined customers from Jewson Dereham, Watton and Fakenham for a day of competitive fishing at East Binley Lakes, to fundraise for local boy Mason, who needs new mobility equipment.

Overall, £600 was raised at the fishing event, which will be put towards a new wheelchair more suited to Mason’s current needs.

Jason Thurston, sales advisor for Jewson, said: “We have some keen fishers across our Norfolk branches, so when the idea of running a competition with the bonus of raising money for a local cause was suggested, the teams jumped at the chance.

“What made the day even more special was having Jimmy and James along to encourage the participants and give them some healthy competition.
“Mason is such a deserving little boy, and we hope what we managed to raise during the event helps him access the equipment he needs for a more comfortable lifestyle.”