Ironmongery company IronmongeryDirect has reported its most successful month in its history, with June seeing record figures for both order numbers and revenue.
The company saw an 80% year-on-year increase in traffic to its website in June, leading to. a 75% uplift in transactions.
The surge of interest in home improvements during the UK lockdown saw a slight shift in IronmongeryDirect’s customer base, away from its usual trade focus and more into the domestic market. In fact, while online traffic from existing customers rose by 29%, the number of first-time visitors rose by 208% year-on-year.
Categories that performed particularly well in June included:
- Locks and latches
- Door and cabinet furniture
- Screws and fixings
- Gate, fence and shed hardware
- Shelving and storage