Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Bradfords is launching its 2024 campaign with global men’s health charity Movember, once again supporting the charity’s focus on men’s mental and physical health and the challenges found in the construction industry.
This year’s campaign launches “MoBros”, including announcing Exeter Chiefs RFC and England Rugby Player, Henry Slade, as a new signing at Bradfords high-performance fundraising team.
Bradfords is looking to exceed the success of their 2021 campaign, which saw the builders’ merchant raise £17,000, placing the organisation in the UK’s top 20 fundraisers alongside nationwide brands such as Barclays and Amazon.
The campaign video, which sees Henry Slade sign to the Bradfords Movember Fundraising Team, “MoBros” as team captain, launches the month of fundraising activity. This will include fundraising activities across the 46 Bradfords branches, including exclusive MoBros merchandise available in-branch with all proceeds going to Movember. Additional activity is planned including a 24 hour cyclothon at Bradfords’ Branch Support Centre in Yeovil. Donations to the Bradfords MoBros campaign can be made here https://movember.com/BradfordsMoBros:
MoBros Chairman and Bradfords’ CEO David Young said: “We’re proud to be a partner to Movember and to help raise crucial funds supporting men’s mental health, suicide prevention, prostate and testicular cancer. . The sorts of issues Movember campaign on directly impact our core trade audience – they matter to them, and they matter to us. Henry’s signing, alongside branch fundraising plans up and down the region, sends a clear message to our competition – that when it comes to taking care of the trades, we’re ready to compete at the highest level.”
MoBros Captain, Henry Slade, added: “I can’t wait to join the team and start growing something special. In raising awareness and supporting innovations for testicular and prostate cancer, and giving mental health the focus it so desperately deserves, the team know they’re making a huge difference not only in the South West, but up and down the country too”
