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Product manufacturer QEP has launched its new website, brining all of its tile, floor and decorative brands together for the first time.
Standing alongside established websites for its brands, the new website corporate portal gives customers, partners and industry professionals a better understanding of QEP and charts the history and heritage of the company, exploring its roster of brands, the latest product launches, news of exhibitions and events and company updates, acting as an easy to navigate digital home for QEP.
Digital marketing manager and development lead of the new platform, Tasmin Boyce, comments: “We’ve created a new online home for QEP that truly captures our position as a leading business in the sector and that shows how we support trade professionals and DIY users across their installation journeys. Connecting our well-known individual brands with the expertise and experience behind them, it makes it easier for new customers and partners to understand who we are and what we do.
“The website has been developed in collaboration with Atomic Digital Labs using an AI supported build to reduce deployment from around 16 weeks to just three, and without compromising quality. This speed of delivery reflects our commitment to embracing modern digital innovation while continuing to invest in how we communicate with customers.”
QEP’s brands include Tile Rite, Vitrex, Roberts and Kraus, and it also manufactures underlay from recycled plastic in the UK under the XPS Foam brand.
