Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Bathroom manufacturer Bristan is launching a Lifetime Guarantee across its taps, showers and accessories.
The lifetime guarantee covers parts, finishes and working components on products sold from April 1, with Bristan promising to repair, replace or refund, supporting customers throughout a lifetime of product use.
The initiative also supports a more sustainable approach to product lifecycle management. By prioritising longevity, repair and ongoing support, Bristan is helping to reduce waste and extend the usable life of its products.
For merchants and retailers, it provides a compelling point of difference, supporting customer conversations around quality, value and long-term reliability.
CEO of Bristan Group, Jen Cassidy, said: “This Lifetime Guarantee is built on what our customers and partners have told us they truly value – confidence, reliability and long-term support. We’ve responded with a guarantee that not only gives homeowners lasting peace of mind but also supports installers and channel partners at every stage. It’s about standing behind our quality. We believe this sets a new standard for the industry – one that reflects our commitment to quality products for life.”
