Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
The Rainy Day Trust is launching Thousand Smiles September, a sector-wide kindness challenge.
The event asks every participant commits to one intentional act of kindness each day throughout September, logging it through the Habits for Health app by Wellbeing People, featuring a real-time leaderboard, and a collective smiles counter.
Registering in teams of four, participants will attend a short onboarding webinar in July, before the event launches in September. Each team can generate up to 120 smiles across the month, with 80 teams adding up to a potential £8,000 in fundraising.
Thousand Smiles September is the second challenge in the Rainy Day Trust’s annual industry wellbeing series, following Mad March Million, which saw 136 people across more than 20 businesses collectively complete 2,277,000 steps in a single month.
Rainy Day Trust CEO, Anna Skeats, says: “Our sector has disproportionately high rates of mental health challenges. But we also have something special, a strong community of people who look out for each other. Thousand Smiles September is a chance to make that visible. A coffee for a colleague, a message to someone who’s been quiet, taking a moment to say thank you; these small acts add up to something extraordinary. We want every business in our sector to be part of this.”
Registration is open from July 1 to August 1.
