Beesley & Fildes launches AI agent 

Builders merchant Beesley & Fildes has launched Otis, a fully autonomous AI agent developed in partnership with Optiflow Technologies on the company’s ecommerce platform. 

Otis is designed to search live inventory, generate multi-line quotations, process trade account enquiries, manage complaints and integrate directly into the merchant’s CRM.

The platform has been trained specifically around builders’ merchant workflows and product categories, including timber, landscaping, bricks, aggregates, plumbing and building materials. Every customer interaction is captured and fed directly into the merchant’s CRM, ensuring no lead or complaint falls through the cracks.

James Beesley, commercial director, Beesley & Fildes, says: “The merchant sector is evolving rapidly, and customers increasingly expect instant access to information, pricing and support at any time of day. Otis has been developed to support both our customers and our internal teams by improving response times, simplifying product discovery and helping customers complete projects more efficiently. This is not about replacing people. It is about enhancing customer service, supporting sales growth and using technology intelligently within a builders’ merchant environment.”