Frontline Bathrooms and Smiths Briten upgrade telephone system

Frontline Bathrooms and Smiths Briten have introduced a new Cisco Webex telephone system for customers across both businesses.

The upgrade forms part of an ongoing programme to strengthen service performance, with improved call handling, faster response times, and better visibility of customer touchpoints. Both companies now operate from the same integrated system, ensuring that calls can move between Frontline and Smiths Briten as smoothly as any internal transfer.

The new platform offers a range of features designed to enhance the way customer enquiries are managed. Teams are now able to transfer calls between internal and external contacts, return missed calls without delay, and identify incoming callers before answering.

Managing director, Darren Allison, says: “We are continuing to invest in the areas that make a measurable difference to our customers. The move to Cisco Webex gives our teams greater flexibility, clarity, and visibility when managing calls, which in turn allows us to provide quicker, more efficient support. Having both businesses aligned on the same system has transformed internal communication and ensures that our customers reach the right person without unnecessary delays.”