Smiths Briten appointed Aqualisa distribution partner

Smiths Briten appointed additional distribution partner to Aqualisa

Smiths Briten has been selected as an additional distribution partner to Aqualisa, the digital smart shower brand.

The agreement goes live this month, with Aqualisa’s shower ranges immediately available through Smiths Briten’s nationwide network and the brand’s new electric shower collection supported from launch.

With its ‘next-day, every day’ delivery model, Aqualisa stock will be held locally and dispatched directly from Smiths Briten’s UK depots. This accelerated service will apply across core product lines, ensuring that customers can access Aqualisa’s leading digital and electric showers at short notice, with no compromise on reliability or availability.

Trade director at Smiths Briten, Gareth Jones, commented: “Adding Aqualisa to our portfolio is a clear win for our customers. Aqualisa leads the market in digital showering and is expanding its electric shower range, which creates new opportunities across retail and merchant channels. Our role is to make those ranges easy to access and easy to sell, with stock on the shelf, next-day delivery where needed, and practical support for displays, training and aftersales. This is also a group play: selected ranges will join Frontline’s 2026 Price Crash and Aqua brochures so we can maximise reach across the Bathroom Distribution Group (BDG) while keeping availability strong through Smiths Briten.”

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About Oliver Stanley

Assistant Editor, Builders Merchants Journal - BMJ

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