Tippers praises Setcrete training

Branch staff from Tippers Builders Merchants have praised a bespoke training day at manufacturer Setcrete’s Centre of Excellence training facility, located in Cheddleton, Staffordshire.

The training day was designed for merchants to build confidence in recommending the right products to customers and to highlight when complimentary product recommendations can help to avoid simple installation issues.

The training included a mix of short ‘explainer’ introductions to the products and their key benefits, followed by hands-on, practical exercises, where Tippers staff were encouraged to ‘get a feel for’ installing products in tailor-made training bays.

Daniel Broadhead, marketing manager at Tippers, commented: “It was a great learning day for everyone. Tippers like to ensure staff have the training they need to make suitable sales recommendations to customers; the more product knowledge they have, the better.

“The training is something we will repeat in the future with other branch staff. There’s little to match it for merchants.”