BAGNODESIGN makes Ideal partnership

Ideal Bathrooms has formed an exclusive new partnership with specialist brassware brand, BAGNODESIGN and will stock 650 brassware pieces,  while offering BAGNODESIGN’s customers access to its next day delivery to 99% of the UK, industry-leading digital platforms and sales service and support.

The BAGNODESIGN range consists of the very best of the brand’s brassware, accessories, mirrors, cisterns and frames, all available in a range of finishes, including Brushed Nickel, Zanzibar and Matt Black.

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To highlight the collection available from Ideal Bathrooms, BAGNODESIGN has launched a bespoke brochure showcasing the range, which includes detailed product descriptions, modern photography, features and benefits.

BAGNODESIGN covers all price points, ensuring there is something in the collection to suit every style and budget. All products are CE and EN certificated, with extensive WRAS compliant ranges.

Ideal Bathrooms’ Commercial Director Danielle Lillis said: “We’ve been searching for the right partner to complement our existing portfolio and BAGNODESIGN was the perfect fit to strengthen our brassware category. After analysing our latest Ideal Industry Report survey results, it was highlighted that there was an increasing demand from bathroom retailers and merchants for more specialist brassware brands.

“BAGNODESIGN is an established brand and it will benefit greatly from the exposure of our exclusive partnership. “We’ve worked closely with the team to streamline the range offering, creating a comprehensive category, which is stocked in depth.

“With displays in place in showrooms across the country and a strong presence in the contract sector, we know that BAGNODESIGN will be extremely popular with our customers.”

The BAGNODESIGN range will be available across the UK through Ideal Bathrooms’ distribution network.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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