Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Worcester Bosch, the multi-tech heating technology manufacturer, has introduced its new heat pump mascot alongside an updated design for its longstanding boiler mascot ‘Bobby’.
The new heat pump made its debut at InstallerSHOW last week with the company running a competition on-site for installers to vote on what Bobby’s new friend should be called.
With over 350 installers voting, Harley the Heat Pump was the most popular name beating the likes of Huxley, Henny and Hadley.
Bobby the Boiler was first introduced as the company’s mascot 24 years ago, after a young boy entered a drawing of the character in the Worcester Bosch Environment 2001 Awards. Bobby became a central character in the children’s book ‘Picture A Greener Future’ published by the manufacturer in 2006 with over 400,000 copies distributed to date.
Nicola Fisher, PR manager at Worcester Bosch, said; “We are delighted to launch our next-gen Bobby and his new heat pump buddy Harley to the installer community. It was time we introduced a heat pump mascot, given how much the UK heating market has changed. There is a now a greater need for multi-tech options when it comes to keeping our homes warm. It also felt fitting to give Bobby a well overdue makeover at the same time to better reflect the sleek designs of the boilers we sell today.”
