Elliotts Builders Merchants acquires New Forest Hire

Elliotts New Forest Hire Stuart Long and Tom Elliott

Elliotts Builders Merchants has announced its acquisition of New Forest Hire; the purchase of Totton-based tool and plant hire company allows the merchant to provide its customers with the ability to hire a wider range of tools and plant equipment.

New Forest Hire will retain its current trading name and people, with day-to-day operations remaining unchanged.

The company joins Elliotts portfolio of businesses, which also includes; Elliotts Builder’s Merchants, Elliotts Living Spaces, Elliotts Premier Roofing and the recently acquired Futuremost Group.

Stuart Long, owner of New Forest Hire, said: “I am proud of what we have achieved at New Forest Hire and today marks an exciting new era for the company to be joining the Elliotts family of businesses. I am sure the business will go from strength to strength whilst retaining the high level of service that our customers are used to.”

Elliotts has been family owned and run since it was founded in 1842, with its head offices still operating from the founding site at Millbank Wharf in Northam, Southampton.

Tom Elliott, CEO of Elliotts said: “Our long-term aim is for Elliotts to become a complete ‘one-stop shop’ to help our customers build. Acquiring New Forest Hire marks a significant step in expanding our product offering and gives us the flexibility to offer our customers additional value through an easy to access hire option for any equipment or plant machinery that they may need.”

“New Forest Hire’s strong local reputation and specialist expertise complement our 183-year foundation of customer service and industry knowledge. I am really excited to welcome them to the group and look forward to working together to build an exciting future together.”

About Oliver Stanley

Assistant Editor, Builders Merchants Journal - BMJ

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