Baumit expands merchant network with MonoPlus campaign

Construction materials manufacturer Baumit is expanding its network of Merchant Partners as part of its ongoing ‘Finish Faster. Win Bigger.’ campaign.

Centred around its Baumit MonoPlus one-coat scratch render, the campaign will be providing point-of-sale materials to selected builders’ merchants and specialist render distributors, including counter displays, promotional leaflets, QR materials, NFC-enabled counter cubes, branch photography and Trade Day activities.

Applicators who purchase from an approved participating merchant will be able upload their receipt to the campaign platform, earning points for every pound spent on MonoPlus and unlocking a prize-wheel spin, with prizes including Baumit Points, vouchers and prepaid Mastercard’s. Users can also upload examples of their finished MonoPlus work, with standout content giving them the chance to compete for the campaign’s larger prizes.

Across the campaign, applicators can win prizes from a prize fund of up to £15,000, including a £5,000 hero prize.

James Wilson, sales director at Baumit UK, said: “Builders’ merchants are an essential route to market for Baumit UK and are central to our wider growth strategy. That’s why developing a strong Merchant Partner network is so important to us.

“Our ambition is to build a strong network of active MonoPlus Merchant Partners across the UK and to support those partners after they join. Every successful branch strengthens the network and helps us introduce Baumit and our wider range of solutions to more applicators across the UK.”

The promotion runs until 31 October 2026 and is open to UK residents aged 18 or over, subject to the full campaign terms and conditions.