
Fencing supplier Birkdale has announced a series of senior appointments to strengthen its C-suite and leadership team.
Chief operating officer Robert Marsh has been appointed chief executive officer, and group finance director Jonathan Gibson steps up to the role of chief financial officer.
Finally, founder and chairman John Abernethie, who established the business in 1982, will move into the position of executive chairman, providing continuity of vision and values as the business accelerates its long-term growth strategy.
As executive chairman, he will remain closely involved with the business, working alongside the new leadership team on Birkdale’s long-term direction.
Abernethie comments: “When I started Birkdale more than 40 years ago, the aim was to make life a bit easier for fencers. It’s been incredibly rewarding to see the business grow while staying true to that. Today, that same principle extends across everything we do, from the products and systems we develop to the way customers buy, sell and work with us. Rob and Jonathan have both played a huge part in Birkdale’s recent progress, and they are the right people to lead it into its next chapter. I’m proud to hand over the day-to-day leadership to them, and I look forward to supporting them as executive chairman.”
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