Waterline promotes Dan Baker to southern national sales manager

Waterline, the UK’s largest kitchen furniture, appliance, sinks, taps and ancillary kitchen products supplier to independent retailers, has promoted Dan Baker to the position of southern national sales manager. 

Baker, who has worked in the kitchen industry for over 20 years, joined Waterline as regional sales manager in 2012 and has been a valued member of the team since then. His extensive experience and industry knowledge make him perfectly placed to lead the Southern Sales team as the company looks to grow and develop its customer base.

In his new role, Baker will be responsible for managing his own area and supporting the southern sales team with a focus on maximising customer support and increasing sales.

Baker said: “I’m excited to step into my new role as southern national sales manager and relish the challenges and opportunities it presents. I’ve developed some great partnerships with colleagues and customers over the years and look forward to building on those and contributing to Waterline’s continued growth and success.”

Michael Marriot, CEO of Waterline Distribution, added: “Dan is a valued member of our Sales team and this well-deserved promotion is a reflection of his hard work and commitment. I’m confident that he will be equally successful in his new role.”