Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Mira Showers has reaffirmed its commitment to corporate social responsibility by supporting the British Heart Foundation (BHF) through a unique football sponsorship initiative. The company, which serves as the Principal Partner of Cheltenham Town Football Club, donated its front-of-shirt sponsorship to the charity for the team’s match against Salford City on 25th January 2025.
The special edition kit, designed in the BHF’s signature colours and featuring its logo, was made available for purchase, with £5 from each sale going directly to the charity. Additionally, match-worn shirts were auctioned online to raise further funds.
Elisa Paratore, senior marketing manager for brand & customer experience at Mira Showers, highlighted the importance of the initiative: “We’re proud to be once again collaborating with our long-standing partners, Cheltenham Town Football Club, to donate our front-of-shirt sponsorship to our 2024 Official Charity, the British Heart Foundation. This partnership provides a fantastic opportunity to raise awareness about the impact of heart-related issues and the life-changing work of the British Heart Foundation, as well as help raise vital funds for the charity to continue its essential work.”
Mira Showers has a strong legacy of community engagement and corporate philanthropy, aligning its brand with important causes. By leveraging its partnership with Cheltenham Town FC, the company aims to generate meaningful contributions toward combating heart and circulatory diseases.
Through this latest initiative, Mira Showers continues to demonstrate how businesses in the building and plumbing sector can make a significant impact beyond their industry, supporting vital health research and services.
