Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Toolstation has partnered with cancer support charity Macmillan for a new campaign that aims to raise awareness of skin cancer among tradespeople.
The campaign, ‘Sunburn Swatch’, is designed to raise awareness of sun protection for tradespeople when working outdoors. It features images of different sun swatches to represent skin types, alongside statistics of how many tradespeople use sun protection on site.
Under half (48%) of tradespeople worry about getting burnt while they are working outside, according to research commissioned by Toolstation, and almost a quarter (24%) skip wearing sun protection while working outside in the summer months, despite 68% claiming to always or often wear it while on holiday.
Head of marketing at Toolstation, Greg Richardson, says: “We know that tradespeople don’t have much time on their hands so prioritizing suncare can be difficult but it’s really important that tradespeople are well informed about the implications of being burnt while working in the sun and the steps they can take to minimize that risk. We hope this campaign helps them overcome that risk and will make wearing sun cream when working outdoors as common as PPE.”
