Stanley launch Real Men Christmas promotion

Tool specialists Stanley have selected a range of their most popular and essential tools from the Fat Max range, as part of a special Christmas ‘give a man a man’s present’ promotion.

Stanley launch Real  Men Christmas promotion

Supported with eye-catching merchandisers , the Christmas range includes the High Power Tripod torch, the FatMax Blade Armor tape, the FatMax Retractable Knife and the FatMax 18inch Open Tote tool bag.

The promotion is being backed with a strong national press advertising campaign, together with a new website where users can compile their own wish list from a range of the most innovative and professional tools in the trade. They can even send a personalised email to someone highlighting the gifts they would like from the website and pointing out the merchants and retailers where they can be purchased.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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