Rufus front rooflight campaign for Whitesales

Speciality flat roofing product manufacturer Whitesales has launched a new promotion designed to boost sales of its rooflights.

A little Jack Russell terrier, called Rufus, is fronting Whitesales’ campaign introducing a new online rooflight selection tool.

RUFUS wobbler 3

He will be promoting monthly prize draws for merchants and contractors from 28th May to 31st August via the website or on Twitter #winwithRUFUS.

Prizes will range from BOSE Speakers to Amazon vouchers, restaurant giftcards and the grand prize of a European weekend break for two.

Customers finding a RUFUS wobbler or counter cut-out in their local merchant, or an ad in merchant media can also take a selfie for posting on #selfiewithrufus to win a RUFUS t-shirt.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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