To mark the start of April’s Testicular Cancer Awareness Month, MKM Building Supplies is encouraging tradesmen to ‘Check Their Tools’ and self-examine for any changes or lumps.
Testicular cancer is the most commonly occurring cancer in men aged 15-49, with 2,300 new cases diagnosed annually. Despite being one of the most treatable forms of cancer in men if caught early enough, the illness still claims an average of 60 lives in the UK each year.
That’s why MKM’s new ‘Check Your Tools’ campaign is seeking to put awareness around testicular self-examination in the hands – quite literally – of tradesmen across the UK.
Nicola Ollett, head of marketing at MKM Building Supplies, said: “This April, we are encouraging tradesmen nationwide to take their health by the balls and check for any lumps or changes that might indicate testicular cancer.
“Just like checks to your construction equipment to make sure it’s in good working order, testicular self-examination should be part of your daily routine. A self-exam only takes a minute, but being familiar with the look, feel and shape of your testicles can help you spot any abnormalities early.
“Testicular cancer is highly treatable if caught early enough, so regular self-examination really does make all the difference. That’s why we’re hoping our ‘Check Your Tools’ campaign encourages more men to take a ‘hands-on’ approach to self-examination.”
As part of its activity surrounding Testicular Cancer Awareness Month, MKM has announced a partnership with the OddBalls Foundation, a charity that seeks to raise awareness for testicular cancer and promote male health internationally. In addition to producing an MKM-branded guide to self-examination, OddBalls will also visit a number of MKM’s branches nationwide to deliver self-examination demonstrations for staff and customers.