Selco Builders Warehouse launched a nationwide search to find the filthiest trade vehicle on the road. The campaign was backed by Ruddy Muddy, a unique artist who makes incredible pieces of temporary art out of mud on vehicles. Selco was inundated with entries, from plumbers’ cars caked in mud to neglected builders’ vans full of old cement and dust.
Judges carefully studied the dirty photos before eventually crowning a van belonging to AREK BUILD & Renovations in Addlestone in Surrey as the country’s grubbiest vehicle. Selco then paid for the offending van to be professionally cleaned and wrapped by Totally Dynamic, a leading specialist wrapping company which has installation centres throughout the UK, including London and Norwich.
Carine Jessamine, marketing director of Selco, said: “We know that busy tradespeople often struggle to find the time to clean their work vehicles. We thought it’d be a bit of fun to see how dirty the dirtiest van actually was. We had some impressive entries but just felt that the AREK van deserved a bit of TLC.
“We were delighted to team up with Totally Dynamic to give the AREK team a real boost. The van now looks fantastic and hopefully the additional branding on the vehicle will drive extra business.”
Anna Bargiel, of AREK, said she was pleased with the finished product.“We have to admit, we did let this van get a little dirty,” she said. “It was amazing to win this Selco competition and to receive this fantastic re-wrap. Now that it has been fully cleaned and re-branded, it looks better than it did when it was new.”
Scott Coleman, the owner of Totally Dynamic’s Centre in Redhill and Enfield, said: “When the AREK BUILD van arrived, it had definitely seen better days! After washing the mud away, our professional team got to work designing and applying a full body vehicle wrap to totally transform it.
“Not only does a full body wrap mean the vehicle is looking slick and smart, but it will protect the bodywork underneath too, preserving the van. Tradespeople rely on their vehicles as marketing tools, attracting attention from new clients when they’re out on the road. It’s great to see this transit leave our workshop looking as good as new, fully branded up and sparkling clean.”
For more information on Selco visit www.selcobw.com