Lafarge relaunches Mastercrete Big Boys competition

Lafarge Cement has launched its Big Boys Toys competition for a second year, giving builders merchants and their customers the opportunity to win an extreme experience day out.

Lafarge relaunches Mastercrete Big Boys competition

From now until June 29 2012, builders merchants can win one of two £1000 worth of experiences a month for a thrill experience when they sell one of Lafarge Cement’s 10kg or 25kg bags of multi-purpose Mastercrete.

Those customers who purchase the product will, in turn, have the chance to win one of 10 £100 prizes each week for a thrill experience.

The prizes include power boating, rally driving, and quad-biking. Winners will be announced via the competition website: www.mastercretecement.com and via Twitter @WinWithLafarge.

Mike Lomax, Marketing Communications Manager at Lafarge Cement, said: “The huge success of our debut competition last year proves the popularity of the product as well as the prizes on offer. We are looking forward to giving more prizes in 2012 and offering more merchants a once in a lifetime experience each month.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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