Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Keylite Roof Windows has partnered with Data Yard, the industry-owned data pool established by BMF and NMBS.
Data Yard offers merchants and installers to access accurate industry information, reducing the time spent reformatting data and correcting incomplete product records.
Data Yard also integrates with ERP systems, e-commerce platforms and catalogue management, reducing manual data entry and the risk of error. This helps improve product listings, reduce customer queries and returns, and enhance online sales performance.
Ross Telford, head of marketing at Keylite Roof Windows, said: “We’re delighted to launch Keylite’s PIM data onto the Data Yard platform. It includes everything merchants and trade customers need, in the right format, to upload directly or link straight into their ERP systems.
“The data also covers product descriptions, features and imagery, giving customers everything required for a full e-commerce listing of Keylite products on their own website platforms. We’ve seen increasing requests for richer product data, and standardisation of information is key in the construction industry with the diverse range of products available. This partnership makes it far easier for our partners to access what they need, when they need it.”
