Werner doubles down on PDC partnership

Werner, manufacturer of access solutions, has confirmed its commitment to a second year of partnership with the Professional Darts Corporation (PDC).

Since joining forces with the PDC, Werner has successfully brought its brand closer to darts fans across the UK through high-profile visibility at major tournaments, digital engagement opportunities with some of darts leading players, and interactive fan experiences.

Under the partnership, the prestigious PDC world rankings were rebranded as the Werner Rankings Ladder, giving the brand a strong visibility across PDC platforms. Werner branding has also appeared at major events, including on-stage signage at iconic venues such as Ally Pally and the Blackpool Winter Gardens, alongside player shirt sleeve branding at the Grand Slam of Darts.

The partnership has also enabled Werner to connect directly with fans through engaging activations, including the return of the much-loved Gravity Darts game.

Justin White, managing director at Werner UK, commented: “Our partnership with the PDC has been a fantastic opportunity for Werner to connect with a passionate and engaged audience while bringing our brand to life in a completely different environment.

“Over the past year, we have seen first-hand the enthusiasm that surrounds darts and the incredible reach that the PDC provides. We are excited to continue developing the partnership over the next year and finding new ways to engage with the darts community.”