Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Shower tray manufacturer JT went in for a spot of viral marketing when it launched its has JT Flexi-Fix, a flexible, self-adhesive tiling upstand.
The company used the current high profile of the Wikileaks website as a way of publicising its Stop Annoying Leaks Before They Start campaign.
Click on the image on the right to view a large image of the email.
The Flexi-Fix is a 3.2m long roll of waterproof membrane tape, which gives all the added benefits and security of a tiling upstand, removing the worry of leaks.
It can withhold up to 15mm of vertical movement, making it apt for all installations, whether new build, repair or renovation. The simple, clean tape can be shaped and moved easily around corners, allowing installers to position the tape effectively before installation and tiling.
