Jewson takes customer advice interactive

Builders merchant Jewson has expanded its online services to customers with two new interactive website facilities.
Jewson Trade Talk provides a platform for trade professionals and Jewson staff to share knowledge, advice and best practice, while Ask Jack offers the trade and the general public the opportunity to submit questions on sustainable building, which will be answered instantly by Jack – the online branch manager.

The new Jewson Trade Talk forum allows users to post questions and chat informally with others within the industry, whether it is to offer practical tips, share best practice, or simply submit questions they need answers to.

Users can view frequently asked questions on sustainable building and detailed answers are supplied instantly by ‘Jack’.

“We have listened to the needs of our customers and responded with the Jewson Trade Talk and Ask Jack facilities,” says Gareth Drew, online marketing manager at Jewson.

“Social media is an effective means of engaging with our customers and the wider industry – providing instant access to vital information and support. Our intention is to replicate the good relationships that our customers currently experience with staff in branch through these new online channels giving them the best of both worlds.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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