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ERP provider Intact has announced it is rebranding to GenetiQ.
The rebrand follows the 2024 launch of the company’s cloud-native platform, GenetiQ Cloud, and a multi-million euro investment in modernising its technology stack, including cloud infrastructure, automation and AI applications.
The company remains under the same ownership and leadership team, and backed by Goodbody Capital. As part of its growth strategy, GenetiQ plans to recruit 140 additional team members over the next two years to support continued product development and expansion.
Chief executive officer, Justin Lawless, said: “GenetiQ marks the next stage in our journey as a company. The platform we’ve built over the past few years reflects the direction we set for the business, and the new name simply brings that into focus.
“The Intact name originated from ‘Integrated Accounts’, reflecting the platform’s early focus on finance. Today, the name GenetiQ reflects both the industry DNA built into the platform through decades of working alongside customers, and the intelligent, adaptive technology that powers it.
“Our software now supports far more of our customers’ day-to-day operations than when we first began, and the genetics of the businesses we serve remain built into everything we do. While the name and look are evolving, our independence and long-term commitment to customers remain unchanged.”
