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Aggregate Industries has rebranded to Holcim UK to streamline the as part of a strategic shift to provide the construction industry with seamless access to the latest sustainable building solutions.
With over 200 sites and 4,000 employees across the UK, most of the organisation’s 25 brands are uniting under Holcim UK to drive growth. Of the 25 brands, 18 will be migrating to Holcim UK, three additional brands will be endorsed by Holcim UK and two will continue operating under their own name, including Bradstone, which will see two further brands migrate under its name.
Following 20 years as a UK-based subsidiary of Holcim Group, the new direction sees the business align more closely with its Swiss-based parent company, which operates across 70 countries and employs over 60,000 people worldwide. Holcim UK will leverage global insights, innovation and expertise in sustainable solutions from Holcim Group to enhance the business’s existing rich UK heritage and its understanding of the local market.
Lee Sleight, CEO of Holcim UK, said: “Our evolution from Aggregate Industries to Holcim UK is much more than a rebrand. It represents a commitment to leading the sector towards a more sustainable future through a commitment to innovation and collaboration.
“By uniting under one coherent brand, we can focus on driving sustainable growth for our business and many customers and suppliers we have formed strong partnerships with over the years. With such growth, we can continue to invest in the people and solutions capable of making a positive difference to customers and communities. Key to this will be our ongoing prioritisation of people, purpose and performance to achieve our ambitious revenue and sustainability growth targets.
“Through taking on the global brand, we can leverage Holcim Group’s global presence and the innovative solutions it has brought to a variety of different markets. With our renewed strategic direction, we will not only be able to reduce our environmental impact and make positive change as a business, but be a trusted partner to our customers as they aim to do the same.”
To mark the establishment of its new brand, Holcim UK has launched two initiatives to drive awareness for sustainability in construction and its strategic direction for making it a reality.
The first is the creation of its “Sustaina-billboard”, an environmentally-friendly billboard containing pollinating flowers, plants and seeds to support local wildlife, and a surrounding frame made from low carbon concrete and recycled aggregate materials.
