Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Timber joinery specialists Clive Durose has launched a new design-led, customer focused of modern timber stairparts.
The id range offers a choice of design rich shapes – more modern than conventional turned spindles, and more distinctive than straight square balusters to suit modern home design.
id modern stairparts include a choice of three spindles, ez in ready primed plus flo and vu available in oak or ready primed.
Two POS display options have been created, supported by high impact graphics designed to give customers the inspiration to buy.
Each option features individual products displayed in attractive branded protective packaging to offer an orderly display method in-store. The POS is supported with a sample of the id handrail and promotional cards explaining the key product features.
This material is supported by a national PR campaign and targeted sales and marketing activity, aimed at attracting sales among major specifiers, developers and self-build customers.
Managing director, Clive Durose said: “When we embarked on the id project we wanted to create something that would appeal to a new generation of home owners.”
Howarth Timber and John A Stephens are the first merchants to take delivery of id modern stairparts.
Merchants, tradesmen and home owners have access to a dedicated website www.idstairparts.com which uses the same brand strength, inspirational photos, and information downloads, as well as a store and merchant locator.
