Hamilton brings For the Trade range to Selco

Hamilton has announced its ‘For the Trade’ range of brushes and rollers is now available at Selco centres across the UK. The distribution agreement marks a significant step in making premium decorating tools more accessible to multi-skilled tradespeople nationwide.

Hamilton’s ‘For the Trade’ range launched in September 2021 after months of extensive market research, which revealed a growing demand among multi-skilled trades for high-quality decorating tools with greater availability. An overwhelming 90% of surveyed professionals named Hamilton as an aspirational and trusted brand, prompting the company to develop the range specifically tailored to meet these needs.

Sarah Coussens, head of trade marketing at Hamilton, said: “We’re embracing multi-skilled trades and welcoming them into the fold. These professionals need access to products that offer innovation, quality, and confidence – we’re generating even more decorating champions.”

The ‘For the Trade’ range has been meticulously developed to cater to the unique requirements of multi-skilled professionals. It offers a comprehensive selection of quality synthetic brushes for all paint types and quality PolyBlend roller sleeves, for great coverage. All have undergone rigorous testing, both in real-world applications and laboratory settings, consistently performing in key areas such as coverage, and speed of application.

Holly Swingler, category manager at Selco Builders Warehouse, added: “We’re thrilled to be bringing Hamilton’s ‘For the Trade’ range to our customers nationwide. At Selco, we’re committed to providing the best tools for the job, and Hamilton’s reputation for quality and innovation aligns perfectly with our mission. This partnership allows us to offer our customers an even wider selection of quality decorating tools, further cementing Selco as a go-to destination for the trade.”