Mirage switches to NBG

Family-run plumbing and heating merchant, Mirage Heating & Plumbing Supplies Ltd, has joined National Buying Group (NBG).

The Tooting-based business serves much of South-West London, providing a wide range of plumbing and heating supplies, including boilers, smart controls and underfloor heating technology.

Raj Bharje, Director at Mirage, said: “Joining NBG has been great. Everything is very transparent with them, so you really know what you’re getting. The whole process has been new and exciting for us and we’re already buying better.”

Having previously been a member of another buying group, the team at Mirage did not take the decision to switch lightly, however recent developments that impacted Mirage’s bottom line prompted the decision to change.

NBG’s head of new partner development and recruitment, Phil Bonar, was already aware of Mirage because other Partners had recommended that he reach out.

“It was clear from my first meeting that Mirage was a good match for NBG,” Bonar said. “The people take their business seriously so we’re sure they’re going to thrive as NBG Partners.”

Mirage is the seventh independent merchant to become an NBG Partner this year and the fifth specialist heating and plumbing merchant, joining Fairfield, Plumb4Less, Valves Instruments Plus Ltd (VIP), and MPH.