GROHE cleans up with Tough Mudder

Shower company GROHE is teaming up with endurance event series Tough Mudder for the rest of the year as its official shower partner.

Tough Mudder features mud runs and obstacles, with teamwork, fun and personal achievement at its core.

Throughout the partnership, GROHE will reach the full extent of the Tough Mudder audience with its message that GROHE provides the ultimate #ShowerofChampions. Muddy participants can expect a shower selfie wall on-site as well as a takeover of the Augustus Gloop obstacle on-course.

Ebru Bircan, marketing activation manager at GROHE UK said: “This new and exciting partnership provides us with the perfect platform to strengthen brand awareness amongst an audience of go-getters, high achievers and adrenaline junkies. If there is one audience that will be grateful for a high-quality shower it’s the ‘mudder’ community.”

GROHE will sponsor the iconic Augustus Gloop obstacle at the upcoming London South event 21-22nd September and the Tough Mudder Urban 5k event in Clapham Common 4th-5th October. Participants at each event will take on epic obstacles before indulging in festival-style celebrations in the Mudder Village.

Tough Mudder Start Line

Tough Mudder Augustus Gloop obstacle
Photo by Epic Action Imagery 

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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