Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Adhesives and sealants brand Evo-Stik has launched a heavyweight national advertising campaign on talkSPORT Radio to support its Sticks Like Sh*t -sealants and adhesives range.
The radio campaign will run for five weeks from August 31 to October 2.
Jon Griffiths, product manager, says: “This intensive and targeted radio campaign will strengthen awareness of the Sticks Like Sh*t brand amongst tradesmen to drive product off the shelves.
“Previous campaigns on talkSPORT have proved a real success, resulting in increased sales, and we’re confident this year’s campaign will be just as effective. Ensuring the shelves are stocked, and making use of display ready cartons, will really help to maximise sales during this busy period.”
SRP of Sticks Like Sh*t sealant is £6.99 and Sticks Like Sh*t adhesive is £5.99.
