Crown Paint launches environmental strategy “Project Possible”

Crown Paints has dialled up its commitment to making a positive difference to people and the planet, with the launch of an ambitious environmental and social strategy, Project Possible.

Project Possible focuses on five key areas around sustainability, charity, community, education and people & culture, with a series of sustainability and people focused programmes across Crown’s operations, as well as even greater support for the wider industry and local communities.

Philip Cefai, managing director of Crown Paints, said: “Everyone has their part to play in making the world a better place, and at Crown we know we can contribute even more. Whether that’s making communities better places to live in, supporting charities in their amazing work or developing our employees in a workplace that offers equal opportunities for everyone.

“Project Possible brings together the great work we have been doing with even bolder and more ambitious targets for the future. This isn’t just about writing an ESG policy, it’s about living it through everything we do – and I believe that’s what sets Crown apart.”

Project Possible also includes a commitment to increase Crown’s positive impact in communities, with the business working every year to rejuvenate up to fifty local areas across the UK and Ireland through ‘glow-ups’ using colourful murals, invest £15,000 into grassroots sport and donate up to 50,000 litres of paint to community projects nationwide.

Key milestones already achieved by the business as it launches the strategy include:

• 100% of operations being run on renewable energy from certified sources
• More than 1 million paint cans now recycled every year through the Crown Can Back scheme
• Becoming the first paint manufacturer to use 100% recycled packaging in products
• Supporting 437 community groups with over £60,000 paint donations in 2022 alone
• Donating £75,000 in the last three years to support the work of Blackburn and Darwen Youth Zone
• 10% of all proceeds from the CRAFTED by Crown collection going to support the training of aspiring artisans and craftspeople

Cefai added: “We are extremely proud and passionate about our progress so far and what we want to achieve. Together with our amazing employees and customers, I am confident we will make a difference to people and the communities in which they live.”